Dealer Program · Open Worldwide

The console
Europe has been
waiting for.

Baton is the Italian DMX lighting console brand that's rewriting what professional stage control looks like — faster to program, built for touring, and engineered for every scale. We're expanding internationally and looking for serious distribution partners.

Baton 1616 Professional DMX Console

Become a
Baton dealer

Fill in the form — our team replies within 48 hours. We're looking for established AV/lighting companies ready to grow with a brand built to last.

Exclusive or non-exclusive territory agreements
Full product training & technical support included
Marketing materials and co-branding assets provided
Protected dealer pricing — no online undercutting
Direct line to the Baton engineering team
Apply Now

We review all applications within 48 hours.
Your information is kept strictly confidential.

Or contact us on WhatsApp

From application
to first sale

01
📝
Submit the form

Fill in the dealer application above. Takes 3 minutes. We review every application personally — no automated responses.

02
Review within 48h

Our dealer team evaluates your market, background and fit. You receive a direct reply from a person, not a bot.

03
🎯
Discovery call

A 30-minute call to align on territory, pricing, first order strategy and your onboarding timeline. In your language.

04
🚀
Welcome kit + go live

Demo unit, branded materials, technical training and your dedicated account manager. You're ready to sell from day one.

2025
Born in Italy
20+
Years of R&D
7
Console Models
6K
Fixtures per show

Why partner
with Baton

📦
Full Range, One Partner

From the compact T1 to the enterprise 6616 — one brand covers every client, every budget, every show size. Maximize your catalog without multiplying your suppliers.

🔒
Protected Margins

No public pricing. No undercutting. Baton operates through a controlled distribution model — your margins are protected by design, not by accident.

🎓
Training & Certification

Official Baton training programs for your team and your clients. Sell a product your staff can actually demo and support — that's a closing advantage.

The Better Alternative

Your clients are already searching for alternatives to MA Lighting. Baton gives them professional-grade performance at a fraction of the complexity — and the cost.

Built around
the operator

Everything we develop starts from the needs of the lighting professional — not the other way around.

24/7
🌐
Multilingual Support Around the Clock

Technical assistance available 24 hours a day, in Italian, English and Spanish. Your clients are never left without an answer — wherever they are in the world, whatever time zone.

IT · EN · ES
3
🎓
In-Person Certification Courses

Official Baton training courses held at our facility in Naples — taught in Italian, English and Spanish. Operators leave certified. Dealers leave with a team that can close more sales.

Naples, Italy
100+
Free Video Tutorials, Two Languages

An ever-growing library of free video tutorials in Italian and English — from first patch to advanced cuelist programming. Your clients learn faster, support costs go down.

IT · EN
100%
🇮🇹
Made in Italy Software, by Real LDs

Every line of Baton's software is developed in Italy — with direct input from internationally acclaimed light designers working in theatre, live events and TV production. No outsourcing. No compromises.

Engineered in Naples

The full lineup

View full catalog →
01 / 07
Baton 1616

Built for the
professional stage

Baton consoles are designed to cut programming time in half. Watch how operators program complex shows faster than any competitor — and why that matters to your clients.

Up to 6,000 lighting fixtures simultaneously
2,700 playback cues, 80 simultaneous
Linux Ubuntu custom OS — zero crashes live
Art-Net expansion to 32 DMX universes
Integrated UPS for maximum reliability

The full range,
in action

Baton Show
Console DemoBaton Show
Baton T5
Mid-Range · TouringBaton T5
Baton X6
Top of RangeBaton X6
Baton 1616
Enterprise · TVBaton 1616
Baton 6616
FlagshipBaton 6616
20+
Years of Italian Engineering
Become a Dealer →

One dealer per country.
Most of Europe is still open.

Baton operates on an exclusive territory model — one authorized dealer per country. Secure yours before someone else does.

Portugal
UK
Netherlands
Belgium
Switzerland
Austria
Sweden
Norway
Czech Rep.
Greece
Italy ★
Denmark
Romania
Hungary
Spain
France
Germany
Poland
Lithuania
Albania
Active dealer
Open territory
14
Active dealers
6
Open in Europe
Open European territories
🇪🇸 Spain
Available
🇫🇷 France
Available
🇩🇪 Germany
Available
🇵🇱 Poland
Available
🇱🇹 Lithuania
In review
🇦🇱 Albania
Available

Once a territory is assigned, no new dealer can be approved for the same country. Applications are reviewed in order of submission.

Ready to become a Baton dealer?
Fill in the form at the top of this page — we reply within 48 hours.
Apply Now →